Assess The Impact AI Could Make For Your Team Select your organization’s maturity in each area Name First Last Email We use our customer database(CRM) and the information gathered there to its fullest to identify new and expanded business opportunities.(Required) We’re capturing information most of the time, but we don’t report on it or use it to grow the business. We report and workflow on key buying motives and behaviors and it’s resulting in more closed business for us. Our automated customer journeys, lead scoring, and CRM conversion strategies are rocking. We regularly look at data and reports and make business decisions and improvements from them. We are not even doing the basics. We maximize information on customer behavior on our website, social media, podcasts, and Youtube to automate customer journeys and conversion. We know what kind of customer traffic will come into the sales pipeline based on our inputs.(Required) We’ve plugged some systems together, have comprehensive data reporting, but don’t quite know how to leverage them for better conversion. Our customer profiles and behavior are automated across systems and we are pushing all the levers that will drive more new business and referral. We look at each of these streams regularly, but aren’t harmonizing the information together to automate or predict customer behavior. We’ve built lookalike audiences, customer journeys, and are maximizing reaching these people and converting them. Wow, we should set up some monitoring on this. I bet we could get more sales. Our team has consistent sales training, sales approaches, discovery process, and automated pipeline management that allows us to predict our quarterly and annual revenue accurately.(Required) We have each step in the process dialed in with discussion guides, deal scoring, predictive analytics, and predict an accurate revenue pipeline each quarter. We have a disciplined process, audit it being followed, and use analytics to predict revenue….but we need to get more accurate. Honestly, everyone is doing what they want and their gut says works, with mixed results. We have a pretty good on-boarding and sales tools, but we would benefit from some refinement. We’re not predicting, or not doing it accurately. We have a regular process, stick to it, and predict our pipeline, but it’s often a hopeful, rather than accurate, prediction based on what our salespeople say. We've got a plan for AI to improve business processes based on the positive impact to customer experience and revenue.(Required) Business processes? We should map those one day. We've identified some AI use cases that could improve customer experience, but have no idea what it will cost or what to implement first. We know we need to add AI but we're frozen by security concerns and how to start. We can identify new value creation with AI we've added to the customer journey. We've tested AI on a few parts of the customer experience. We are getting those dialed in before we take on something else. We’ve tested AI assistants for (check all that apply)(Required) Graphic Design/Image Creation Prospect Research Data Analytics Search Engine Optimization Predictive Modeling Video Editing or Production Internal Team Knowledge Base/Document Retrieval Content or Email writing Chat What best describes your customer? Broad business to consumer audience (our product appeals to everyone) Niche business to business target (few verticals or industries, specific role decisionmakers) Broad business to business target (many industries, many decisionmakers) Niche business to consumer audience (decisionmaker is a narrow demographic) CommentsThis field is for validation purposes and should be left unchanged.
